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The SalesWays blog and other content throughout the site is written by Keith T. Thompson, the SalesWays team, and a select group of business professionals. (see more)

We are deeply passionate about the present state of sales automation as well as its development in the future. Among our chief aims is to disentangle the confusion between CRM and SFA, terms that have now become incorrectly synonymous with each other.

The SalesWays brand transcends its name; it is a philosophy just as much as it is a method of selling. The most efficient and effective way to sell is to bring technology in line with everyday sales activities, and to make the process of sales cycle management implicit, intuitive, and repeatable.

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A sales opportunity management system for salesforce.com’s popular AppExchange on-demand platform

For salespeople, sales and marketing managers, sales administrators, and anyone seeking better results from their sales team.

OPM sales training teaches the methodology from sales automation done right but frames it outside the arena of technology - it also builds, extends and augments those thoughts into a compelling story.